What Are Cookies?

Our website, like many others, utilizes cookies. Cookies are small text files stored on your computer, smartphone, tablet, or similar device. They help recognize your device, remember your preferences, compile statistics, and target advertisements. Cookies may store text, numbers, or dates, but they do not store personal data and cannot contain harmful code (e.g., viruses). The data stored in cookies can be accessed by us and certain data processors such as Microsoft Ltd., Google Ltd., Match2One AB, and Facebook Ltd.

By using our website, you consent to the use of cookies, including those from third parties. However, you can delete or block cookies at any time. At the bottom of this page, you can see which cookies are stored on your device when using our website.

If you choose to delete or block cookies, you may experience more frequent, less relevant ads, and the website might not function as intended, potentially limiting access to certain content.

Log files, which include cookies, are also generated from users visiting the site. These files keep track of visited pages, visit times, and access locations, meaning that user IP addresses are collected. We can only determine the city from which you access the site, not your exact location. More details about how we handle your personal data, including your IP address, can be found in our privacy policy.

These log files serve both as a tool for monitoring site traffic and as a security measure. Collecting IP addresses helps us prevent hacking attempts by detecting unusual traffic patterns.

Log files, including IP addresses, are stored for five years before being deleted.

Why Do We Use Cookies?

Cookies serve various purposes, such as enhancing our marketing efforts, improving user experience, and securing our website’s technical functionality.

Some cookies help us analyze user behavior on the site. They provide insights into the types of devices used, pages visited, marketing channels, and time spent on the site. If users click on ads or affiliate links, this activity is also tracked and included in our site analysis.

We use this data to optimize our marketing strategies, enhance user experience, and tailor online ads to be more relevant for you.

Cookies also improve website functionality, allowing users to download less data on return visits, remember preferences, and speed up content loading and site response times.

Cookies help us continuously adapt the site to meet user needs identified through behavior patterns. Additionally, third parties may place cookies on your device when using the site. Details on third-party plugins that place cookies are discussed below.

What Cookies Do We Use?

You can view a list of cookies stored on your device at the bottom of this page. Below, we elaborate on the different types of cookies used.

Heat Maps

Our website occasionally uses heat maps to track user navigation patterns on the site. These data points are stored and analyzed.

Heat maps help us understand user movements on the website and are valuable for optimizing site layout and functionality.

Cookies for Analysis

We use “Google Analytics” and “Matomo” to analyze user access locations via IP addresses. While we cannot see your exact address or location, we can identify the city from which you access the site.

We collect this geographical information primarily to ensure that we allow access only to users who are not restricted by local gambling laws.

The site also collects anonymous statistics on site visits, including the number of visits, average time spent, and pages loaded. This data helps us segment users based on factors such as demographics and geography, allowing us to target relevant online ads.

Targeted Advertising

When you use our site, cookies are stored on your device to ensure that ads shown to you on social media platforms like Facebook and Instagram, as well as other websites, are relevant.

These targeted marketing efforts expire no later than 180 days after your last visit to the site. You can avoid targeted ads by deleting or blocking cookies.

Third-Party Plugins that Place Cookies

While using our site, you may encounter third-party plugins, such as embedded YouTube videos. These plugins may place cookies on your device. These cookies come from third-party services integrated into our site.

Common third-party cookies include those from YouTube, which may be present due to embedded videos on our site.

We include these features to offer our users additional functionalities and benefits.

How Long Do We Store User Information?

Information about user visits is stored for up to 26 months in Google Analytics. If a user revisits the site within this period, the storage period resets, storing data for another 26 months. This process is known as ‘data retention.’

Data collection follows Google’s guidelines and does not include personal user information.

We collect and store data for up to 26 months to provide our users with the best possible site experience.

Google Analytics data is stored for up to 26 months to create annual statistics, allowing us to compare the site’s development over time and measure traffic.

Users who have interacted with our site via Facebook Marketing are stored in a Facebook Pixel for up to 180 days, following Facebook’s guidelines. All data is anonymized by Facebook.

The purpose of the Facebook Pixel is to target ads and marketing efforts via Facebook, showing users ads that match their interests and needs.

How Can I Avoid Cookies?

If you do not wish to store cookies on your device, you can delete them at any time. The process is simple and quick. You can find a guide for deleting cookies at this link.

To block cookies or receive a warning every time your device attempts to store a cookie, you can adjust your browser settings. A guide on how to change these settings can be found here.